Team details

Team members

• Rochelle Mordeno - Team Lead
• Marlo Nacua - Member
• JOAN Jamisolamin - Member
• Shellane Naguit -Member
• 💡 Tip

Project details

Describe your product and your key goals

<aside> <img src="/icons/apple_blue.svg" alt="/icons/apple_blue.svg" width="40px" /> Describe your product The DIVE-Tagbanwa tour package is an

immersive tourism venture within Tagbanwa ancestral waters that will innovate existing business models for indigenous-owned and indigenous youth-managed tourism which will create economic incentives for the continuing protection of unique marine ecosystems in Calamianes Islands, and add a cultural and educational value for foreign and domestic tourists.

</aside>

<aside> <img src="/icons/bullseye_green.svg" alt="/icons/bullseye_green.svg" width="40px" /> What you want to achieve by March 2025

To develop an ecotourism-based indigenous community enterprise through the launching of a DIVE-Tagbanwa tour package in the municipality of Culion, Palawan province.

• Develop an IP youth-led consensual business plan.
• Produce 3 youth-led video documentaries that capture or describe the beauty of Tagbanwa ancestral waters, with stories of their Indigenous knowledge, systems, or practices in protecting and conserving these resources </aside>

Describe what you need the most

<aside> <img src="/icons/bell-notification_pink.svg" alt="/icons/bell-notification_pink.svg" width="40px" /> Describe the kinds of help you need the most (funding, expertise, technology, access, etc).

• Describe the help you need
• Underwater cameras and their respective operator.
• Video drone and operator
• Content creators
• Video Editor
• Funding
• Scaling-up opportunities.
• Market access to international/ regional ecotourism platforms.
• Advance business model training course. </aside>

Describe your customers and the problem you are solving

<aside> <img src="/icons/brain_blue.svg" alt="/icons/brain_blue.svg" width="40px" /> Describe your target customers

• Local/domestic and international tourists (geographical segmentation).
• Senior citizens, retirees, youth, diving enthusiasts, island hoppers, families into tours, nature trekkers, eco-warriors, local government units into team-building, or lakbay-aral (life stage, behavioral or psychographic segmentation – multiple customers).
• Cultural tourists; anthropologists, researchers – historical mementos (benefit). </aside>

<aside> <img src="/icons/emoji-disappointed_pink.svg" alt="/icons/emoji-disappointed_pink.svg" width="40px" /> What pain points are you trying to solve?

• Tagbanwa indigenous people lack access to income opportunities.
• Lack of technical knowledge on managing ecotourism-based community enterprise.
• Very limited videos highlighting the Tagbanwa’s knowledge and practices in protecting and conserving their ancestral waters.
• Partisan local politics.
• Lack of support from local politicians.
• Non-recognition of the Tagbanwa indigenous peoples as a distinct indigenous/ethnic group in the municipality of Culion. </aside>

Photos